Who we are

About Us

Advanced Viticulture is a leading vineyard consulting firm and management company serving California’s premier winegrowing regions. We specialize in full-service viticulture consulting for wineries, vineyard owners, and growers — offering expert guidance in vineyard development, irrigation strategy, pest and disease management, and sustainable practices.

Founded in 2005 by Dr. Mark Greenspan, Advanced Viticulture began as a one-man consulting operation. In 2010, Alec Roser joined the team and began the vineyard management company, which now oversees 500+ acres of elite vineyards throughout Sonoma County. 

In 2022, we opened a second office in Paso Robles. This expansion allows us to offer our consulting and technical support services to growers across California, specifically San Luis Obispo, Santa Barbara, and Monterey Counties. 

Whether you’re planting a new vineyard or optimizing an existing one, our science-based, site-specific approach helps clients produce exceptional fruit and maximize long-term vineyard health.

Why don’t vineyard managers ever panic? Because they know everything is just a phase — phenological phase that is...

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FAQs

Read over some of our Frequently Asked Questions. Still not sure? Reach out anytime.

Advanced Viticulture offers vineyard consulting, site and soil evaluation, vineyard design and development, and sustainable vineyard management. We help winegrowers improve vine health, yield, and wine quality through science-based viticulture practices.

We serve clients across California’s North Coast (Sonoma, Napa, Lake, and Mendocino counties) and the Central Coast (Santa Barbara, San Luis Obispo, Monterey, and Santa Cruz counties). Management services are only offered in the North Coast, while our consulting services and technology support are offered throughout California. 

We specialize in precision viticulture, using tools such as soil moisture probes and plant stress sensors to help you decide how much to irrigate and how often. Similarly, we rely on tissue and soil analysis to determine fertilizer rates. If you aren’t measuring, you’re guessing. 

Absolutely. We design and implement sustainable vineyard management programs tailored to your goals, including water-use efficiency, soil health improvement, and long-term ecological balance.

Yes. Our team provides full vineyard design and development services, from soil evaluation and site analysis to planting plans, rootstock and clone selection, and irrigation system planning.

Contact us at advancedvit.com to schedule an initial consultation. We’ll discuss your vineyard goals, challenges, and how we can create a tailored management strategy.

We combine scientific expertise, decades of field experience, and advanced technology to deliver vineyard solutions that improve both wine quality and sustainability.

We pull in data from multiple telemetry devices to display all your data in one simple, easy-to-use platform. The AV data portal has advanced map features integrated with note-taking software to keep you and your vineyard staff organized when it comes to pest management, irrigation scouting, and yield tracking.

The world of Agtech is chaotic and everyone wants you to buy their product. Advanced Viticulture works with a variety of different technology providers and we can help you decide what solution works best for you. Sometimes in agriculture, less is more. There’s no need to build a better mousetrap. 

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